Who We Are

About Impact Property Media

Melbourne's premier real estate media company — built by photographers, for agents.

Our Story

Impact Property Media was born from a simple frustration: too many Melbourne listings were being sold short by mediocre photography. In 2016, founder Alex Chen set out to change that, bringing a fine-art eye and cinematic sensibility to the real estate world.

What started as a solo operation shooting weekend opens for local agencies quickly grew into a full-service media studio. We added drone pilots, videographers, and virtual-tour specialists — each sharing the same obsession with quality and light that defines the Impact look.

Today we serve hundreds of agents and vendors across Greater Melbourne, from inner-city apartments to sprawling Mornington Peninsula estates. Every shoot is treated with the same care: the property is the hero, and our job is to tell its story beautifully.

Modern Melbourne property interior

The People

Meet The Team

A
Alex Chen
Lead Photographer & Founder

10+ years shooting Melbourne's finest properties. Alex's eye for light and composition has defined our signature style.

J
Jordan Lee
Videographer & Drone Pilot

Licensed drone pilot and cinematic videographer. Jordan brings aerial perspectives that transform how buyers see a property.

M
Mia Patel
Virtual Tours Specialist

Mia produces immersive 3D virtual tours and floor plans that give buyers the full picture before they visit.

What We Stand For

Our Values

01
Precision

Every angle, every edit — crafted to the exact standard your listing deserves.

02
Speed

Next-business-day turnaround as standard, because your listing can't wait.

03
Quality

Uncompromising post-production and on-set discipline in every single shoot.

04
Results

We measure success by how fast your listing sells — and for how much.

Ready to Work Together?

Let's create something extraordinary for your next listing.

Get In Touch